We have updated our Privacy Policy Please take a moment to review it. By continuing to use this site, you agree to the terms of our updated Privacy Policy.

Broken Windows, Broken Business (Revised and Updated)

Paperback / ISBN-13: 9781538719275

Price: £13.99

ON SALE: 27th May 2021

Genre: Economics, Finance, Business & Management

Disclosure: If you buy products using the retailer buttons above, we may earn a commission from the retailers you visit.

Now revised and updated throughout, with special emphasis on online customer service and retail websites.

Social psychologists and law enforcement officials agree: If a window in a building is broken and left in its ruined state, the rest of the windows will soon be shattered, and the neighborhood will subsequently go downhill. According to business author Michael Levine, this same notion can be applied to the world of business.

In BROKEN WINDOWS, BROKEN BUSINESS Levine guides readers through his premise that all big dilemmas in business stem from lack of attention to small details. Using dozens of corporate “broken window” case studies, including McDonald’s, K-Mart, Google, JetBlue, and more, he argues that by integrating the solutions to small problems into a much larger plan,the resulting combined solution can stimulate overall business growth-and keep customers coming back for more.

What's Inside

Read More Read Less